Posted by Agency on March 01, 2013 at 01:04:42:
In Reply to: Re: jammin 98-3 & ratings posted by Badger Boy on February 28, 2013 at 22:47:55:
What Saga loses in not having Arbitron is agency sales. Saga chooses to build the bulk of its sales in local vs. national advertising. It works for them, although I couldn't imagine working without Arbitron. Love it or hate it, it is really the only legitimate ratings system, and national agencies won't spend money without it.
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