Madison Tech Company gets local Media Partner

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: Madison Tech Company gets local Media PartnerABC affiliate WKOW launches YouNews� : December 17, 2008, Madison, WI � Madison, WI-based Broadcast Interactive Media (BIM) announces the addition of WKOW as its newest YouNews affiliate. WKOW is Quincy Newspapers� ABC affiliate in Madison, WI, and was Madison�s first TV station. YouNews, developed by BIM, is the leading web application powering user-generated content for local media. : According to Timur Yarnall, BIM CEO, �We�re really excited to have WKOW on YouNews. They�re a fantastic station, deeply connected to the community, and a great partner for us. I know BIM staffers are particularly excited about the local connection, and join a robust and growing YouNews base in Madison. YouNews is a dream come true for news junkies and those that love to share pics and video, which is pretty much the entire staff!� : WKOW VP/GM Tom Allen is equally enthusiastic, and notes �The ease with which we can now accept user-generated content is truly remarkable and long overdue. Kudos to BIM for a model that addresses the obstacles for us: smart interface, format compatibility, and most importantly, the monetization of this asset.� For example, with YouNews prep sports, local sponsors can tie into BIM�s national sports contesting so that their submissions are viewed on a nationwide basis. This in turn connects community contributors to sponsors and drives user engagement and revenue. : YouNews is live in 70 TV markets with more than 100,000 registered users. : About WKOW : WKOW is a Quincy Newspapers station, with ABC and Retro Television Network affiliations, in Madison, WI (DMA #85). : About Broadcast Interactive Media : Based in New York City and Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally-focused web solutions for television and radio broadcasters. Offerings include YouNewsTV�, Enterprise CMS, plus a comprehensive suite of local and national sales programs. Customers include groups such as NBC Local Integrated Media, Fisher Communications, Journal Broadcast Group, Granite Broadcasting, and Schurz Communications. : Contact: : Marivic Valencia : Director of Marketing : Broadcast Interactive Media : Direct: 608.255.2802 : mvalencia@bimedia.net : : (Press Release)

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