Re: Howard Stern's back on terrestrial radio


[ Follow Ups ][ Guest Post ] [ Post Followup ] [ madcityradio.com :: Madison, WI area Radio, TV, All Media Discussion Forum ]

Posted by Sullen on December 22, 2008 at 15:34:51:

In Reply to: Howard Stern's back on terrestrial radio posted by madcityradio.com on December 22, 2008 at 08:14:42:

My God, he and Kanye oughtta get a room. All this crap regurgataed over and over and over and over and over everytime a business venture of his needs a boost in promo or marketing. How does one live with so many "Yes Men" around them?

Reminds me of the radio conventions where everyone's in line to "service" each other. "I'm great", "Oh yes, so I am I", Did you know you're great", "Why yes, I am", "We're doing wondeful things", "I'm doing great things", "Yes, you're doing great things".... drop to the knees and service.

Ugh.

: King of all (advertising) media

: Howard Stern's back on terrestrial radio - doing a 90" commercial for Sirius XM.

: I'll let the first few sentences of copy just roll here - "Hey. This is Howard Stern. I know you thought you'd never hear me again on regular radio, but I haven't forgotten about you, and I hope you will join me over here at Sirius XM..." What's especially provocative about the situation is that at least some CBS Radio-owned stations are taking the buy from their former star. It wasn't that many years ago when David Field at Entercom and some other group heads vowed not to accept radio spots for Sirius or XM. And of course CBS actually sued Stern after he left. Now Sirius XM is back in the marketplace - using terrestrial radio to pitch Howard Stern and its other wares. Howard says "I'm finally uncensored, nobody bleeps me here" and he brags that "the show has never been better." Unfortunately, car sales have never been worse - and that's one reason why Sirius XM needs to promote.


: (Tom Taylor)




Follow Ups:



Post a Followup

Name:
E-Mail:

Subject:

Comments:

Optional Link URL:
Link Title:
Optional Image URL:



Enter verification code:


[ Follow Ups ][ Guest Post ] [ Post Followup ] [ madcityradio.com :: Madison, WI area Radio, TV, All Media Discussion Forum ]


madcityradio.com message board is copyright 2000-2022madcityradio.com. all rights reserved.
postings are the opinions of their respective posters and we disclaim any responsibility for the content contained.