Posted by madcityradio.com on December 22, 2008 at 08:14:42:
King of all (advertising) media
Howard Stern's back on terrestrial radio - doing a 90" commercial for Sirius XM.
I'll let the first few sentences of copy just roll here - "Hey. This is Howard Stern. I know you thought you'd never hear me again on regular radio, but I haven't forgotten about you, and I hope you will join me over here at Sirius XM..." What's especially provocative about the situation is that at least some CBS Radio-owned stations are taking the buy from their former star. It wasn't that many years ago when David Field at Entercom and some other group heads vowed not to accept radio spots for Sirius or XM. And of course CBS actually sued Stern after he left. Now Sirius XM is back in the marketplace - using terrestrial radio to pitch Howard Stern and its other wares. Howard says "I'm finally uncensored, nobody bleeps me here" and he brags that "the show has never been better." Unfortunately, car sales have never been worse - and that's one reason why Sirius XM needs to promote.
(Tom Taylor)