Posted by Chris on September 04, 2012 at 22:58:05:
In Reply to: Re: Re: Re: Slow start for Mix 105 posted by John on September 04, 2012 at 22:16:58:
4D, if the station is LAUNCHING a Hot AC with a piped-in wife-beating male on male talk show I don't know what to say about it being personality driven or not. Especially locally personality driven.
They could do that thing where they put all their eggs in one basket and Connie & Curtis in the morning have to carry the entire station while the rest is juke box and syndicated shows but that never works out well.
The station is running liners that say music and personality. This Slacker & Steve show couldn't be what the demo envisions as their personalities.
One other note, Connie & Curtis are a little more than blue for a Hot AC format. Don't get me wrong, I have hope for a successful launch of a well-programmed, local talent-driven competitor to Magic 98 and Z104 during the day. But I'm not willing to place any bets that's what we're going to see here with the new Mix 105.1.
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