Posted by Erik on December 05, 2011 at 08:20:40:
Aww look @ CC reaching across the aisle.:
CLEAR CHANNEL RADIO and CUMULUS MEDIA have entered into an agreement that will extend both companies' digital reach. Under the agreement, the 570 CUMULUS radio stations in 120 markets will be available on the NEW iHEARTRADIO platform wherever it is offered, including the Web, mobile devices and automobile. CLEAR CHANNEL Radio will also advertise daily deals from CUMULUS MEDIA's SWEETJACK, the rapidly growing deals platform that provides local merchants - including the best restaurants, spas, salons, stores and venues -- the promotional power of radio.
"The fact that CUMULUS chose iHEARTRADIO as the digital platform for all of its radio stations underscores how quickly the New iHEARTRADIO has become the digital destination of choice to give listeners the best and most complete online radio experience," said CLEAR CHANNEL CEO BOB PITTMAN. "Radio connects local businesses to consumers like no other medium can, and we're looking forward to helping our listeners find even more great deals right in their own backyards with SWEETJACK."
"SWEETJACK is our exciting new social commerce platform. It's a break-through brand in a sea of sameness that's fueled by the power of radio to connect local merchants with consumers. This agreement with CLEAR CHANNEL enables us to scale SWEETJACK into a true nationwide platform which we believe is essential to competing successfully in this rapidly growing space," said CUMULUS MEDIA CEO LEW DICKEY. "Also, an important part of this announcement is our decision to stream CUMULUS' 570 radio stations on CLEAR CHANNEL's dynamic New iHEARTRADIO platform. It's a best-in-class technology platform that will extend our reach to people across the country who will be able to listen to our great brands anytime, anywhere."
"We are always deeply committed to delivering value to both our listeners and to merchants in our stations' local communities, and we look forward to advertising SweetJack's terrific daily deals," added CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN. "We're also glad that CUMULUS chose to come to CLEAR CHANNEL to extend the reach of SWEETJACK." (Source: All Access)
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