Posted by John on November 03, 2011 at 13:20:58:
In Reply to: Re: WTDY posted by Honesty on November 02, 2011 at 21:23:02:
> Looking at the signal maps, the 106.7 signal
> appears to be a large downgrade for WTDY when
> it comes to coverage of the actual city of
It's only a downgrade if WTDY moved to 106.7 and dropped the 1670 frequency, which is not what's happening. Reading is fundamental! ADDING the 106.7 frequency will improve coverage in the western area of the DMA, especially at night.
That said, I'm not sure that adding a 106.7 simulcast will do much for WTDY's ratings. I don't think WTDY's troubles are signal related -- they're programming related -- Sly's show is terrible. And Robert Wuhl? Seriously?
I actually want WTDY to succeed -- we need some competition to WIBA in the news/talk space. I like that WTDY has tilted more toward the news in the news/talk spectrum, and appreciate the CBS top-of-the-hour news much better than Fox (or even CNN on the Mic). I like that they have a stable of local reporters and hosts like Pam Jahnke. And I like the sports play-by-play they have on the weekend (NFL and NCAA). But the station doesn't really have a polished or consistent sound to it.
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