Posted by Sniffy on October 26, 2011 at 14:30:25:
In Reply to: Clear Channel job losses posted by Sniffy on October 26, 2011 at 14:26:21:
Posted in Chicago Media blog by Robert Feder on Oct 26, 2011 at 9:00am
At its most drastic, according to Inside Music Media’s Jerry Del Colliano, Clear Channel could see the elimination of all program directors and become a company “operated by robotics with nothing local, little live and everything cheap.” It’s all designed to shed expenses as the company faces $18 billion in debt that it cannot repay.
“The plan is to make local radio not much different from an app,” Del Colliano wrote. “Cheap programming — but instead of streaming it online, it is broadcast on-air. Then mix it in with customizable radio — not exactly a hit in and of itself — and you’ve got what seems to investors to be the future of radio. What it really is is the end of local radio. Today, one of the largest purges of local radio talent commences and nobody is home to stop it.”