Posted by John on July 28, 2011 at 10:01:11:
The huge swings from book to book don't exactly inspire confidence in Arbitron's methodology.
That said, what a huge book for WOLX -- has to be their best book in several years.
Same for Jamz -- is the huge ratings bump from Fish, or are people just finally finding the station?
Mid-West had a good book (Q106 aside). Huge growth for Magic, Jamz, and JJO. WTDY is still the runt of the litter. Beat by WHIT -- now that's funny.
WTLX still doesn't get it. You'd think that with the ESPN affiliation their ratings would be better, but the production on that station is absolutely horrible. Lots of problems with levels being off (sound is either too loud, too soft, or there are two programs running at the same time). Their "local" (imported from Milwaukee) shows like Homer and Green & Gold Today don't really stack up well against Lucas & Lepay or Heller on 1070, either.
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