Re: Nielsen Jumps Into Radio Ratings Business

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Posted by arby on November 19, 2008 at 08:36:08:

In Reply to: Re: Nielsen Jumps Into Radio Ratings Business posted by Reality on November 18, 2008 at 16:06:12:

: "ARBITRON's effort to replace diaries with the PPM service has led some station owners to complain."

: That's because for so long their stations probably got high ratings based on recall alone and not necessarily listening habits. Now that it's ACTUALLY based on listening habits and not recall, they're gettin their asses KICKED!

exactly. and this 'new' nielsen radio offering is really not exciting because pen and paper, once a year books = a trip to the past.

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: : "ARBITRON's effort to replace diaries with the PPM service has led some station owners to complain." : : That's because for so long their stations probably got high ratings based on recall alone and not necessarily listening habits. Now that it's ACTUALLY based on listening habits and not recall, they're gettin their asses KICKED! : : exactly. and this 'new' nielsen radio offering is really not exciting because pen and paper, once a year books = a trip to the past.

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