Posted by John Sylvester on November 18, 2008 at 16:08:26:
In Reply to: Re: Nielsen Jumps Into Radio Ratings Business posted by Outsider on November 18, 2008 at 15:23:46:
: : Nielsen Jumps Into The Radio Ratings Business
: :
: Interesting. I always wondered when Arbitron would get competition and I always wondered when Nielsen would get into the radio side, so two of my wonders were realized at the same time here.
: I notice Arbitron has announced a "strategy" meeting today in regards to this new serious competition.
This is actually a RETURN to radio ratings for Nielsen after almost a 40 yr hiatus. I guess they saw the big opportunity to jump back in after all the uneasyness with PPM vs. diary.