Re: Nielsen Jumps Into Radio Ratings Business


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Posted by John Sylvester on November 18, 2008 at 16:08:26:

In Reply to: Re: Nielsen Jumps Into Radio Ratings Business posted by Outsider on November 18, 2008 at 15:23:46:

: : Nielsen Jumps Into The Radio Ratings Business

: :

: Interesting. I always wondered when Arbitron would get competition and I always wondered when Nielsen would get into the radio side, so two of my wonders were realized at the same time here.

: I notice Arbitron has announced a "strategy" meeting today in regards to this new serious competition.


This is actually a RETURN to radio ratings for Nielsen after almost a 40 yr hiatus. I guess they saw the big opportunity to jump back in after all the uneasyness with PPM vs. diary.


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