Posted by madcityradio.com on October 28, 2008 at 12:31:14:
In Reply to: WJQM swaps 106.7 for 93.1 posted by madcityradio.com on October 28, 2008 at 10:45:09:
Madison's classic rock station 'The Lake' changes to hip-hop format
Madison's classic rock radio station WHLK, known as "The Lake," switched to an all hip-hop format today, allowing "The Lake's" frequency � 93.1 FM � to become the new home (and offer a stronger signal) for "Jamz" WJQM, which has been airing on 106.7 FM.
The change marks the first time Madison radio will have a hip-hop station with a clear signal throughout the city and surrounding area.
Jamz, which features Madison-based disc jockeys aside from a syndicated morning program, has been on the air since January 2007 and developed a core audience.
"This is what our research has told us that listeners want. The community wants a station that does this," said Randy Hawke, operations manager of Mid-West Family Broadcasting, which owns several Madison radio stations. "Jamz does well. The goal was to get Jamz on a bigger signal."
Hawke said Madison's classic rock market was starting to get too crowded. In addition to stalwart rocker WIBA-FM, other Madison rock stations were playing classic rock staples, such as the Rolling Stones and Steve Miller.
Mid-West Family Broadcasting plans to simulcast its country station, WWQM (Q106), on 106.3 FM and 106.7 FM. The latter signal allows the country station to extend its reach in the Madison area. Jamz is airing on 93.1 and 106.7 until next Monday when it will be on 93.1 exclusively.
"The Lake's" on-air staff will transfer to other Mid-West Family Broadcasting stations in Madison. Morning disc jockey Greg Bair will be reunited with WJJO (94.1 FM) morning host Johnny Danger next week, Hawke said.
(Tom Alesia, Wisconsin State Journal)