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Posted by Hip Hop Radio on October 28, 2008 at 11:14:10:

In Reply to: Re: WHLK posted by 4DFM on October 28, 2008 at 10:59:55:

: : Frequency Swap In Madison

: :
: : Look for MID-WEST FAMILY Top 40/Rhythmic WJQM (106.7 JAMZ)/MADISON to flip frequencies with sister Classic Rock WHLK (93.1 THE LAKE) at midnight. The move will be a significant signal upgrade for WJQM.

: : (All Access)

: It's not a swap, but a simulcast. The Lake is dead (the messge on their website verifies it).

Wow.. why do I somehow feel it still won't help? Are people smart enough to find their "favorite" of two frequencies depending on location? Don't people just want to hit a single button and enjoy anytime?

"Last night just before midnight “The End” began. The Doors classic had haunted The Lake’s airwaves many times over the past five some odd years. This time though it carried with it a message. It was truly marking the end of 93.1 The Lake.

The premise of The Lake was always to try and create a unique radio experience for fans of classic rock. From our formative years of no contesting to our playing 93 album sides ON VINYL this past Labor Day weekend. Playing vinyl in the age HD. How dare us!

What a long strange trip it’s been, and we thank you taking it with us. Supporting The Lake, our clients, and our different approach. This is the point where we could try and explain why this did not work. We could blame the suits, the fact that no fewer than five radio stations in the Madison area are now playing Classic Rock. We could even try and find a way to blame the economy. That seems to be the trendy thing to do these days. If your passion for The Lake is as strong as ours though, than no one excuse or list of excuses will truly satisfy.

So rather than offer up empty explanations we will simply again say thank you. The Lake is gone. The parts that have made machine known as The Lake go are not. You will be able to hear all of us through out the Madison area. Greg and Kurt will both return to 94.1 WJJO. Greg in mornings and Kurt hosting the cities only local music show Sunday nights at nine. Sara, Sue and Jim can all be heard on Madison’s legendary Magic 98. And Sly does what only Sly can do every weekday from 10a to 2p on 1670 WTDY AM.

Please tune in and join us."

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