Posted by Is it dumb? on June 08, 2010 at 14:51:03:
In Reply to: Re: 1069 Big Buck Country posted by ? on June 08, 2010 at 14:49:53:
: : FM106 & 920 The Wolf have a new competitor in the Milwaukee market. Sage flipped from Smooth Jazz to Classic Country as "106-9 Big Buck Country."
: 920 isn't really a competitor because it's owned by CC like FM106. 920 is really a throwaway station.
: Do you know for sure if 106.9 is staying country? This could just be another stunt like the Beatles, the New Rock, etc. They've been a mess since CC scooped them on going Top40.
Also: I know we're in PPM land so this doesn't matter as much, but to launch a new country station at 106.9...going up against the 106.1 powerhouse...... people are going to automatically have 106 in their frame of mind as being associated with FM106 no matter how much marketing you do (and Saga's not known to do much anyway)
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