Posted by John MASTER of SPIN Sebatian on May 08, 2010 at 01:07:25:
The New Q106.3 is the unique country radio station in the entire nation. We play a mix of country rock, classic country and new country that isn't matched anywhere. This is the main reason we do better with men than the typical country station. But this fact also makes us vulnerable to football season in Madison with The Badgers and Packers in the fall and the first part of the winter. Today we received the Maximizer information and it's plain to see where we've been and the exciting path that is ahead for us. In the first month of the winter 2010 Arbitron, we were hurt by the Packers trek to the playoffs. In the second month we struggled with the reduction in audience from the Radiothon and our Mexico trip broadcast with our morning show. But in the third phase/month we had the first period of time since late summer where we had a "normal" listener pattern for The Q. Here's what we've discovered for the this, the very latest information from the month of March, for the Madison radio market: * 25-54 Persons 6 AM-Midnight Monday-Sunday Q106.3 beats Star7.6-3.4 good for #2 in the entire market!* 18-34 Persons Also all week The New Q slaughters Star 8.3-3.3!* 25-54 Men 6 AM-Midnight Mon-Sun The Mighty Q beats Star8.2-2.9--#2 in the market behind only WIBA-FM!* 25-54 Women All Week Q beats Star 6.7-4.2--good for #3 in Madisonbehind only Z and Magic!* In the core of the country format 35-44 Women we double Star9.1-4.5 #2 in this market! This showing reflects the exact vision we have for this very unusual product we've created. We intend to beat all the female stations in men and surpass all the male stations in females. Then the overall 25-54 ratings should enable Q to be in the top 5 every book and occasionally snag #3, #2 or even #1! These results bode very well for the spring book where we are loaded with ammo to dominate the country and country rock market in Madison, Wisconsin. Congrats to our team. Don't stop believing!
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