Posted by John Sebastian on May 06, 2010 at 18:48:40:
Q Team, Good news! The New Q106.3 has now replaced the previous year's Quarterly Arbitron with a significantly better one for each of the quarterly results since we created our new sound: In 25-54 persons we replaced Summer 08 where we were 8th with a 4th place finish. Fall 08 the Old Q was 9th, Fall 09 we were up to #6. Winter 09 The Q was 11th, now in our latest book we're at 6th place. Winter has traditionally been the worst book for our station. We've now begun to turn that around. We have just basic information at this moment but tomorrow or the next day we should have more in-depth results. Here's the stats for Winter 2010: 12+ * Q106.3 rose 4.5-4.9 Fall to Winter* Winter 09 to Winter 2010 3.5-4.9! 25-54 Persons * Q gains 4.2-4.9 Fall to Winter* Winter 09 to Winter 2010 3.5-4.9! 18-34 Persons * The New Q explodes 3.6-6.8 Fall to Winter (10th place to 5th!)* Winter 09 to Winter 2010 4.1-6.8! When we're able to break out the very latest month after seeing Maximizer I believe we'll see we beat our direct competitor Star Country by a good margin. Just a taste of what's going to happen in the spring book we're in now. Good work. Even better days are ahead!
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