Madison company brings broadcast technology to Spain

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Posted by FYI on February 20, 2010 at 10:18:20:

MADISON, Wis. /PRNewswire/ -- Weather Central LLC, provider of the world's most-viewed on-air, online, print, mobile and enterprise weather solutions, has helped Spain's leading broadcaster, Radio Television Espanola (RTVE), deploy a sophisticated new broadcast weather forecast, alert and news systems. The Weather Central 3D:LIVE? system enables RTVE to deliver precise and visually compelling weather information to millions of viewers both in Spain and worldwide.

The Head of the Area del Tiempo at Radio Television Espanola, Monica Lopez said, "We want RTVE to be the public's first choice for weather and news, so we set very high goals for our redesigned weather broadcasts. It is critical that the solution provide both a captivating look for the broadcast and extremely accurate forecasting. Weather Central has enabled RTVE to excel in every respect, integrating the very best weather data with stunning 3D graphics."

The solution for RTVE is built on Weather Central 3D:LIVE, a complete broadcast weather platform that integrates real-time data, 3D effects and animations, high resolution maps and comprehensive storytelling tools. Exclusive MagicTRAK? technology from Weather Central enables RTVE meteorologists to interact with data, maps and other elements while on air using the tip of their finger.

Data integration is essential to the system's remarkable accuracy and RTVE had unique sources it wanted to include. Weather Central enabled RTVE to be the first broadcaster to air the newest comprehensive data sets provided by Agencia Estatal de Meteorologia (AEMeT), Spain's state weather service, to provide information and forecasting at the highest resolution.

"RTVE is establishing a very high standard for broadcast weather," said Chip Mobley, Vice President of International Business at Weather Central. "RTVE is taking full advantage of the power and flexibility of Weather Central 3D:LIVE to deliver weather information that viewers find captivating and indispensable."

For complete information about 3D:LIVE and the complete range of solutions from Weather Central, visit, call +1 (608) 274-5789 or email

About Weather Central, LLC

Weather Central, LLC, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leader in providing professional on-air, online, print, mobile and enterprise weather solutions and forecasting utilizing dynamic weather graphics, precise forecast models and data and patented technology. More than 500 clients and hundreds of millions of consumers worldwide enjoy the benefits of Weather Central solution's attention to detail and insight.

SOURCE Weather Central, LLC

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