Posted by shrug on January 15, 2010 at 20:03:31:
In Reply to: Re: Clear Channel Radio Announces New Content-Based Advertising posted by Scaredofthefuture on January 15, 2010 at 19:28:03:
That's one POV. Mine is that this should have been the way it was done a long time ago. Get your logs in the night before, force sales to get their stuff to traffic in time, and let traffic put in the spots where they are most reasonable instead of dragging and dropping in for no apparent reason.
: Wow. Who else sees this as a beginning of Clear Channel even more significantly altering programming to accommodate advertising.
: I understand that they're in the business to make a profit, but at what cost?
: : In a press release today, Clear Channel Radio announced the ability to automatically insert an audio commercial immediately after specific content is aired. They are calling it "contextual advertising" or "semantic advertising." This is very similar to what has previously been available only to Internet advertisers (for example, Google Ads). Test campaigns for major national advertisers Geico, Walmart and Visa, produced dramatic results, according to all three advertisers.