Posted by Yep on January 05, 2010 at 11:24:31:
In Reply to: Re: Green Bay's Newest Radio Station posted by Chuckster on January 04, 2010 at 23:35:10:
: : Anyway, will it be done by the same consulting firm that's handling/licensing Charlie in Madison?
: There is no consulting firm handling/licensing Charlie in Madison. It's all Entercom.
I think the only trademarked name is Jack. Stations that want to be "Jack FM" have to pay a licensing fee and get the "real" "original" Variety Hits format playbook including imaging, promotions and music advice. Stations using "Bob" or "Charlie" or other similar names are doing it because they're cheap.
Post a Followup