Posted by MSL on December 21, 2009 at 22:04:39:
In Reply to: Re: Get to know Q106 PD John Sebastian posted by Fall Wagon on December 17, 2009 at 14:18:19:
The Spring numbers were stronger than the summer digits for WWQM. Winter 2009 was a weak book as Mr. Sebastian has made reference to. However, the numbers appeared to rebound before July if that is, in fact, when he started.
Looking at the Arbitrends WWQM has declined in share. I understand people want numbers but I cannot publish trends here. Fair is fair and it's an embargoed market at the moment. I am referencing 12+ and 25-54 persons data for trend months. The full-book 12+ numbers for Winter/Spring/Summer 2009 are available online at several website locations if you're really that interested.
Thank you.
: The last book before he became PD had Q106 in the top 5 in the market. He's obviously digging back two books (winter) and not the last before his arrival (spring). Sebastian did not start at Q106 until July. Spring book ended mid-late June.
: But those are just pesky details. Ask anyone in Nashville how WSM-FM turned out. It's laughable. It might have been "worst to first" but it certainly wasn't in any key demo. I don't think Women 45-64 counts.