Re: Madison and Milwaukee embargoed...again

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Posted by Yep on December 10, 2009 at 22:13:01:

In Reply to: Re: Madison and Milwaukee embargoed...again posted by Eyes Made Out Of Cole on December 10, 2009 at 14:51:52:

: : Why are the trends for Mad and Milw always embargoed, but the books aren't?

:
: Maybe no one's paying for the trends anymore?

The quarterly reports are posted, but not the monthly trends. Arbitron is trying to extort more money out of the two markets. Someone isn't paying for the trends. The other possibility is that another company has requested they not be made public.

Anyways...the top 3 in Mad are Z104, Magic, and WIBA-AM, and the top 3 in MKE are WTMJ, Kiss, and WISN.

Overall trends aren't the biggest priority to stations and agencies (national buys).

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: : : Why are the trends for Mad and Milw always embargoed, but the books aren't? : : : : Maybe no one's paying for the trends anymore? : The quarterly reports are posted, but not the monthly trends. Arbitron is trying to extort more money out of the two markets. Someone isn't paying for the trends. The other possibility is that another company has requested they not be made public. : Anyways...the top 3 in Mad are Z104, Magic, and WIBA-AM, and the top 3 in MKE are WTMJ, Kiss, and WISN. : Overall trends aren't the biggest priority to stations and agencies (national buys).

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