Posted by madcityradio.com on November 06, 2009 at 10:31:18:
Satirical Newspaper Founded In Madison
Updated: 5:44 pm CST November 5, 2009
AP NEW YORK -- ESPN had better watch its back. Comedy Central has ordered a pilot from the satirical news magazine The Onion.
The prospective half-hour scripted series will be based on The Onion's Sports Network, an online video series that parodies sports shows, especially those on ESPN.
Onion News Network director Will Graham said in a statement to expect "the most intense sports coverage humanity has yet witnessed."
A spokeswoman for Comedy Central said the pilot constitutes the first collaboration between the two comedy institutions.
The Onion, founded in Madison, Wis., was long famous for its mock headlines when it launched the "ONN" in 2007. That's its online video department.
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