Posted by whoop on October 23, 2009 at 12:26:04:
In Reply to: Re: MADISON SUMMER BOOK posted by knowbeforeyoupost on October 23, 2009 at 12:08:27:
indeed.
now, do you have access to demo breakdowns? care to share? :-)
: Any one with any true knowledge of Arbitron knows what matters are money demos... Every station has a demo that they are after and that is what they sell for their share of advertising $'s. WJJO for instance would want men 18-34 while Magic 98 would want women 25-54. Look at the stations and find their demographic and then rate how things are.
: 12+ means nothing to station survival. I'ts like having a hard on, which is great, but you can't use it
: : WZEE-FM CHR/Top 40 Clear Channel 8.2 6.2 8.3 6.2 9.1
: : WMGN-FM AC Mid-West Family 5.1 6.2 5.7 7.5 8.2
: : WIBA-AM News/Talk Clear Channel 9.0 7.1 6.8 6.2 7.0
: : WIBA-FM Classic Rock Clear Channel 5.8 5.2 3.7 4.5 6.0
: : WOLX-FM Oldies Entercom 5.6 6.7 4.6 5.0 5.8
: : WWQM-FM Country Mid-West Family 6.0 4.5 3.5 5.9 5.5
: : WMAD-FM Country Clear Channel 4.8 4.7 4.8 4.5 5.1
: : WJQM-FM CHR/Rhythmc Mid-West Family 1.7 1.7 2.9 4.0 4.4
: : WJJO-FM Active Rock Mid-West Family 4.9 2.9 4.6 4.7 3.8
: : WMMM-FM AAA Entercom 3.4 3.1 3.9 3.8 3.6
: : WCHY-FM Adult Hits Entercom 3.2 3.3 3.3 2.6 2.2
: : WXXM-FM Talk Clear Channel 2.2 4.7 3.9 3.1 2.1
: : WTSO-AM Sports Clear Channel 2.0 2.6 2.2 1.9 1.9
: : WTLX-FM Sports Good Karma -- 1.2 1.3 1.7 1.5
: : WSJY-FM AC NRG Media 1.7 1.7 1.3 0.9 1.4
: : WDMP-FM Country Dodge-Point 1.0 1.6 1.7 1.6 1.0
: : WTDY-AM News/Talk Mid-West Family 1.2 1.7 0.6 1.0 1.0
: : WJVL-FM Country Bliss 1.0 0.9 0.9 2.1 0.7
: : WBEV-AM Talk Good Karma -- 0.5 -- 0.5 0.5
: : WHIT-AM Oldies Mid-West Family 1.2 1.4 1.5 1.0 0.5
: : WNNO-FM AC Magnum -- -- -- 0.9 0.5
: : WTMJ-AM News/Talk Journal 0.7 0.7 -- 0.7 0.5