Re: Connie & Fish: How they got to Milwaukee


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Posted by Cheezburger on September 19, 2008 at 14:00:23:

In Reply to: Connie & Fish: How they got to Milwaukee posted by The Truth on September 19, 2008 at 10:50:28:

: This move had nothing to do with improving the Brew or starting a syndication nation for Connie & Fish. CC had no plans to promote Connie & Fish.

: BUT: Connie & Fish had an offer to do mornings on WMYX. They took that offer to their GM in Madison who reached out to the GM in Milwaukee.

: Obviously CC wanted to protect their ass(ets) so they devised The Brew/Z104 syndication agreement to block the WMYX deal.

: It's the way of the business world.

It's not as far-fetched as you might think. It's pretty well-known that C&F were offered mornings at WLUM before Kramp & Adler, and a WMYX offer isn't completely ridiculous. Given that C&F are the cash cow of Z104, if you can protect them and save the Brew morning show salary, then everybody wins.


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