Re: Should Radio drop Arbitron?

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Posted by yep on September 28, 2009 at 13:37:23:

In Reply to: Re: Should Radio drop Arbitron? posted by Charlie Metro on September 28, 2009 at 09:55:39:

: : Yes

: OK I think we can all agree that "Arbitron is Arbitrary" (especially the diary system that's being used in most markets) but what should it be replaced by? Is PPM better? Or is PPM not the right solution either?

ppm is a step in the right direction but 1) it should have been introduced many years ago but following in the tradition of the radio industry it was long delayed, 2) it isnt without its faults

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: : : Yes : : OK I think we can all agree that "Arbitron is Arbitrary" (especially the diary system that's being used in most markets) but what should it be replaced by? Is PPM better? Or is PPM not the right solution either? : : ppm is a step in the right direction but 1) it should have been introduced many years ago but following in the tradition of the radio industry it was long delayed, 2) it isnt without its faults

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