Re: Should Radio drop Arbitron?

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Posted by Charlie Metro on September 28, 2009 at 09:55:39:

In Reply to: Re: Should Radio drop Arbitron? posted by Answer on September 28, 2009 at 09:54:17:

: Yes

OK I think we can all agree that "Arbitron is Arbitrary" (especially the diary system that's being used in most markets) but what should it be replaced by? Is PPM better? Or is PPM not the right solution either?

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