Posted by Silent Bob on September 27, 2009 at 17:14:18:
Mark Ramsey (Hear 2.0 blogger) gives his reasons why Radio should stop using Arbitron's services. Source link provided below.
Should Radio drop Arbitron?
I was on a great panel on Friday at the NAB Radio Show in Philadelphia.
Alongside me, the panel featured the fantabulous likes of Bill Figenshu, Larry Rosin, John Parikahl, John DeBella, Fred Jacobs, Ed Christian, and Heidi Raphael.
Thanks to Greg Solk for organizing and moderating.
I talked mostly about how reach (per se) was bogus and that stations should drop (yes, drop) Arbitron.
Here's my segment of the event:
Interesting side-note to the NAB event...
As far as I could tell, not one session was recorded - either audio or video. The above video was my own effort via an accomplice in the audience.
No audio? No video? No sharing? No "broadcasting"?
Sounds like the industry still has a long way to go.
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