Re: PPM WEEK

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Posted by Backdating Methodology on August 04, 2009 at 20:13:43:

In Reply to: Re: PPM WEEK posted by RadioChaCha on August 04, 2009 at 17:28:37:

: Arbitron has announced plans to cover the top 100 markets in the near future. Madison sitting at #98 would be included in that. The smallest market slated for PPM conversion is New Orleans (#55) which will have it's last diary book in Summer 2010.

: Chach

Chach,
What's your informed opinion on the market embracing the new Nielsen dive back into radio ratings, instead of going PPM when the time comes?

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: : Arbitron has announced plans to cover the top 100 markets in the near future. Madison sitting at #98 would be included in that. The smallest market slated for PPM conversion is New Orleans (#55) which will have it's last diary book in Summer 2010. : : Chach : Chach, : What's your informed opinion on the market embracing the new Nielsen dive back into radio ratings, instead of going PPM when the time comes?

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