Posted by Backdating Methodology on August 04, 2009 at 20:13:43:
In Reply to: Re: PPM WEEK posted by RadioChaCha on August 04, 2009 at 17:28:37:
: Arbitron has announced plans to cover the top 100 markets in the near future. Madison sitting at #98 would be included in that. The smallest market slated for PPM conversion is New Orleans (#55) which will have it's last diary book in Summer 2010.
What's your informed opinion on the market embracing the new Nielsen dive back into radio ratings, instead of going PPM when the time comes?
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