Posted by RadioChaCha on August 04, 2009 at 17:28:37:
In Reply to: PPM WEEK posted by Al Excessive on July 29, 2009 at 14:49:36:
: With PPMs and now a PPM encoder up for auction on eBay, All The Excess! has declared it "PPM Week." Fans and foes of the new ratings methodology will love it.
Arbitron has announced plans to cover the top 100 markets in the near future. Madison sitting at #98 would be included in that. The smallest market slated for PPM conversion is New Orleans (#55) which will have it's last diary book in Summer 2010.
We have at least a year or so. If Arbitron kicks it into high gear plan on a 2011 PPM launch in a Madison size market. That all changes if they decide to use us as a small market 'test market' for further roll-outs. That could bump it up.
All info can be found at www.Arbitron.com and by clicking "Portable People Meter" under the Information tab on the left side. Check under "PPM Commercialization" for the latest roll outs.
Post a Followup