What the Madison Mallards public address announcer does


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Posted by madcityradio.com on August 03, 2009 at 19:21:18:

MON., AUG 3, 2009 - 5:42 PM
What I do: Madison Mallards public address announcer
Name: Aaron Sims

Occupation: Public address announcer for the Madison Mallards at Warner Park, 2920 N. Sherman Ave.

Web: www.mallardsbaseball.com

Age: 36

Years on the job: 5

I call the play-by-play action at the Madison Mallards games.

A lot of my job involves making wise cracks on people in the stands. Iím making fun of them good-naturedly.

Iím like a master of ceremonies; I have to keep the show going. Much of what I say is ad-libbed, so I have to be able to think fast.

I can tell if Iím putting on a good show if people are laughing. I especially want to make the guy who plays the music and the guy who plays the organ during the game laugh.

I wanted to be a stand-up comedian, but now I can sit down to be funny.

Itís a great job because I get to meet so many rising young college-age people who play in the Northwoods League. They come from all over the country and I enjoy watching them as they improve their skills. They are scouted by the major leagues and often during the season, weíll lose players because theyíve been chosen to play with a national team.

Two hours before the game, I get the lineups of the Mallards and the opposing team. I get the correct pronunciations of the players and other people whose names I have to announce for birthdays, anniversaries, bachelor/bachelorette parties and engagements. I go over the scripts, which are written by Mike Then, director of marketing and corporate services. Each game has special events and I have to know whatís going on so that I can announce it during the game.

I attended Winona State University in Minnesota with a major in broadcasting and a minor in English. I worked as a radio announcer for 10 years playing music, announcing games and reading advertising for a Madison radio station. In 2001, I attended a Mallards press conference and met Vern Stenman, the general manager. He hired me to be the radio announcer in 2004. In 2005-06, I was the public address announcer at the Duck Pond and on radio. For the past two seasons, Iíve done just the PA in the park. I also do radio play-by-play for the Milwaukee Admirals hockey team, so Iím busy year round.

What I Do invites people to tell in their own words what they do to earn a living. The column runs every Tuesday. To suggest someone to feature, contact Jill Carlson at jillcarlson1957@gmail.com.

(WSJ)


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