Posted by KORD on July 15, 2009 at 00:35:36:
In Reply to: Re: If I was the PD at Q I would... posted by Armchair PD on July 14, 2009 at 19:59:31:
: : any suggestions?
: Have stunted for one day, two tops. And made it apparent that I was stunting. Every song should have been followed by a sweeper along the lines of "We're havin a little fun.. keep listening... you might too.. 106.3 The Q" - remind the listener that you haven't just axed their favorite station in favor of X new format they're currently hearing, let them know something is going on.
Very good points. I absolutely agree with you. Effectively promote what you are promoting (which is a change) but, at the same time remember that your listeners are going to be very confused by what is taking place (stunting). In other words, be intriguing but don't scare off your core by totally leaving them in the dark.