Posted by madcityradio.com on July 13, 2009 at 11:04:01:
In Reply to: Whole story on Q106 posted by Eames Mark on July 13, 2009 at 11:01:40:
By TOM ALESIA, WSJ
A Madison country radio outlet since 1981, Q106 abruptly changed its format early Monday morning to a satellite network playing pop oldies, but it appears the switch is a tease to promote a revised country station.
?I can tell you that tomorrow we won?t play any of the same songs we play today,? said Q106 program director John Sebastian. A former country radio programmer and consultant in Dallas, Sebastian joined Q106 one week ago.
Sebastian declined to describe future format changes to Q106. ?No one has been fired,? he said. ?Everybody is working behind the scenes.?
Q106, airing at 106.3 and 106.7, has been battling since December 2005 with ?Star Country? (96.3 FM) for the Madison area?s country music audience.
Sebastian said he is not taunting Q106 listeners despite playing different music than they expect with an announcer calling the station ?Pure oldies ... 106.3 The Q.?
?This is the entertainment business,? he said, ?and we?re doing some entertaining today.?
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