Posted by Chris on July 02, 2009 at 14:48:40:
In Reply to: What's the deal with WIXX? posted by frank72 on July 02, 2009 at 14:46:03:
: This is a great station. Musically, very non-traditional. Their ratings are stellar. And they have a direct CHR competitor (95.9 Kiss FM) who play it a lot safer with their music. Any insight? Are they also the default HOT AC for the market? Or is it just a CHR custom tailored for the market that really works? Is Green Bay a rock town? Why are they so freakin' big?! And why don't more CHR's try customizing their sound instead of being avid chart watchers?
'IXX is a legendary powerhouse for that market. Unless they get some idiot in there who royally screws it up by deviating from what's worked for decades, it will always be #1 or close to it. To answer your question tho, I do believe GB is more of a rock town. Some appreciate the rhythmic stuff but overall, the winners play the rock stuff. Much like Madison.