Posted by madcityradio.com on June 26, 2009 at 10:03:54:
Clear Channel Joins Greater Than AIDS Campaign
Joint Media Campaign to Increase HIV/AIDS Awareness to African American Communities Across the Nation
SAN ANTONIO, TX - Press Release – June 25, 2009 – Leading up to National HIV Testing Day (June 27th), Clear Channel Communications has joined the Black AIDS Media Partnership (BAMP) to promote the Greater Than AIDS campaign on its radio and outdoor platforms to help increase awareness of the HIV/AIDS epidemic in African American communities nationwide. A united effort among a growing coalition of leading media companies, BAMP is provided with strategic direction and management from the Kaiser Family Foundation, in collaboration with the Black AIDS Institute and other AIDS and civil society organizations serving African-American communities. It is produced in collaboration with Act Against AIDS, a communications strategy by the U.S. Centers for Disease Control and Prevention (CDC) to renew focus on HIV and AIDS domestically.
Greater Than AIDS features radio, outdoor, print and online PSAs that will direct individuals to a central website (www.greaterthan.org) in order to obtain critical information on how to prevent the spread of HIV/AIDS, where to get tested and treatment, and how to get involved.
"The facts are staggering. Every 9.5 minutes, another person in America becomes infected with HIV, and Black Americans account for nearly half of new HIV infections in this country," said Lisa Dollinger, Chief Communications Officer of Clear Channel. "To address the urgency of this epidemic, we're pleased to be a part of this critical campaign and believe that our radio and outdoor platforms will be an extremely effective way to reach the Black American communities at risk."
Clear Channel will distribute Greater Than AIDS PSAs across its network of more than 800 radio stations serving over 100 million U.S. listeners each week. Steve Harvey and his nationally-syndicated radio show, "The Steve Harvey Morning Show" will promote the campaign with PSAs and related support to over 60 U.S. markets on Urban and Urban AC stations. His program is nationally syndicated by Premiere Radio Networks, a subsidiary of Clear Channel.
Clear Channel is also working with the campaign to place PSAs across its more than 200,000 outdoor advertising displays in the U.S., with a focus on markets with the highest rate of HIV infection among African Americans.
"Our recent national survey revealed that 44 percent of Black Americans name media as their primary source of information about HIV/AIDS," said Tina Hoff, Vice President and Director of Entertainment Media Partnerships at the Kaiser Family Foundation. "By leveraging Clear Channel's valuable and trusted platforms, we are able to reach Black Americans with lifesaving messages about HIV and AIDS. By working together, we hope to not only help increase awareness of the disease, but also inspire concrete action in response to AIDS by individuals, families and communities."
The latest data from the U.S. Centers for Disease Control and Prevention (CDC) reveals that more than 56,000 Americans became newly infected with HIV in 2006, and more than 1.1 million Americans are estimated to be living with the disease. From the outset, AIDS has disproportionately affected Black Americans, who today account for nearly half of new HIV infections in this country, while representing just 12 percent of the U.S. population. Some 500,000 Black Americans are estimated to be living with HIV today -- and those infected are more likely to die of AIDS than other racial or ethnic groups.
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