New Q106 PD


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Posted by 4DFM on June 24, 2009 at 19:14:16:

... or should the Subject line say "New WWQM PD"? This was the blurb on here today, and it suggests that their new PD really intends to shake things up at Q, and it may (or may not) involve country. So, either (1) Q106 will have a totally different country sound once John Sebastian is settled in, or (2) Mid-West is about to officially abdicate the country throne in Madison to CC and Star Country. Any thoughts?

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"John Sebastian's next programming challenge - Mid-West Family's Q106 in Madison"

The station – actually a simulcast of 106.3 and 106.7 – is currently doing country. Sebastian has done country in markets such as Los Angeles, at the former KZLA (93.9). But he’s programmed and consulted many other formats, including the classic hits “Jack” WJMK, in Chicago for CBS. As for Madison, Sebastian says “This marks a new age for the 106.3 frequency”, and that suggests a breakup of the simulcast of WWQM-FM, Middleton at 106.3 and WWQN, Mt. Horeb at 106.7. The incoming PD says that for 106.3, “what we envision will be eclectic, yet contemporary and full of hits. Sometimes classic but often cutting-edge, dare I say alternative. Not just music from one country but many countries. The presentation will be smooth but full of surprises.” Finally, Sebastian says “Madison is one of the hottest, hippest music towns in this nation” – and the new station should reflect that, along with the city’s “open-ended, inclusive vibe.” Sebastian takes up his new post in July.



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