Posted by madcityradio.com on June 12, 2009 at 13:04:05:
Clear Channel & Irving Azoff Go "a.p.e." With New Venture
June 12, 2009
Clear Channel Radio and Irving Azoff's Front Line Management have announced a new venture for online and digital radio. Titled a.p.e. (artist personal experience) radio, the project will launch in July with channels curated by Weezer, Christina Aguilera and The Eagles. The joint venture will be distributed via CCR's digital network iheartradio as well as integrated into each artist's own website. The artists will pick the music and create exclusive content for their own channels. More acts will join a.p.e. radio in the coming months.
"At their core, artists tell stories," said Evan Harrison, President of Clear Channel's Digital Division, and CEO of a.p.e. radio. "a.p.e. radio will be an additional creative platform to connect with fans and further that storytelling, while ultimately exposing fans to new music."
"High-quality digital platforms create the opportunity for artists to realize the full value of their brands, while remaining in complete artistic control," said Irving Azoff, founder and CEO of Front Line Management, who also serves as Chairman of a.p.e. "In Clear Channel Radio, we've found a digital partner whose reach is unprecedented, and who understands the business value of artistic quality."
A website has been launched at aperadio.com.
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