Posted by PPM is crap on June 11, 2009 at 10:50:16:
I was an Arbitron shareholder for years and know about the PPM, and frankly I think they're on crack if they think anyone other than the very poor are going to hook something into their phone lines, walk around with a beeper on their belts all day long, then plug it in every night for data uploading...just for a couple of bucks. No one with any dignity will do it. The fashion-conscious hipsters that make up much of the modern rock audience sure as hell wouldn't be seen with that thing strapped to their side all day long for two weeks.