Re: Another IBOC question


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Posted by John on February 26, 2017 at 14:35:49:

In Reply to: Another IBOC question posted by Qapla' on February 21, 2017 at 14:44:21:

Man, I think there's a lot of similarities between HD radio and AM stereo in that both were a bit late to the party. A day late and a dollar short. At least AM stereo sounded good?

The only area I can think of where IBOC has been a success has been broadcasters' creativity in getting translators for them. Look at Atlanta, where you have 3 different HD-fed translators drawing ~ 1+ share. Not a bad return on investment there for the HD channels. It's a gimmick (the bulk of the listening is via the translators), but presumably a revenue-generating gimmick.


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