Re: Re: Re: The Mic dropping Devil's Advocates


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Posted by 4DFM on October 27, 2016 at 05:33:26:

In Reply to: Re: Re: The Mic dropping Devil's Advocates posted by Jeremy Andrews on October 27, 2016 at 00:29:03:

Just speculation, but perhaps a return to alternative rock? iHeart's added an "ALT" format in a few markets lately; they just launched an "ALT" station in St. Louis, complete with a syndicated morning show.

And, yes, this is a little deja vu for 92.1. We saw this same do-se-do 10 years ago when CC tried to flip it to sports, only to reverse course when the listenership raised a real ruckus. Is iHeart betting people have short memories this time around?


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