"Trending Radio" WLDB flips back to B93.3


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Posted by CMG on February 24, 2016 at 22:39:25:

Looks like at some point today, WLDB flipped from their Hot AC format and "Trending Radio" branding, back to their previous AC format and "B93.3" branding. They now use the positioner "The 80's to Today."

This is probably a good move for them. For one, I felt that the "Trending Radio" branding seemed like they were trying too hard to seem more "hip" than they actually were. Additionally, with three other CHR stations (Energy, KISS, and Now) and one other Hot AC station (The Mix), there wasn't much room in the market for what they offered.


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