Arbitron Rating Diary


[ Follow Ups ][ Guest Post ] [ Post Followup ] [ MediaWI: Wisconsin Radio, TV, Newspaper, Digital Media Message Board ]

Posted by Robert Lewin on May 02, 2015 at 12:22:28:

Just thought I would share that I was part of Arbitron's ratings for Madison, WI about 2 weeks ago. Some of you may recall that I worked in the business for about 30 years, till 2001.

What amazed me is that NOTHING has changed over all these years?! They sent two new $1 bills in the letter "inviting me to participate" (short demo questionnaire). Then $4 more when my one-week "pocket diary" arrived. And a promise of $10 more for a returned (usable) diary...

My point is that it essentially the identical system they explained to stations in the 1970s.. paper diaries tabulated in Laurel, MD, etc.

Also NO branding of Nielsen whatsoever. Arbitron diary, Arbitron return address, etc.


Follow Ups:



Post a Followup

Name:
E-Mail:

Subject: Re: Arbitron Rating Diary

Comments:

Optional Link URL:
Link Title:
Optional Image URL:



Enter verification code:


[ Follow Ups ][ Guest Post ] [ Post Followup ] [ MediaWI: Wisconsin Radio, TV, Newspaper, Digital Media Message Board ]


Copyright 2000-2021 Media Wisconsin.
MediaWI is Wisconsin's Favorite Media Message Board and Discussion Forum. Certain Milwaukee, Madison, and other domain names point to MediaWI, but for policy purposes, we identify together as MediaWI. All MediaWI posts are the opinions of the respective posters. We disclaim any responsibility for the content contained. Questions regarding this policy or any site issues should be directed to zak, our Admin, via the email address listed at the top of the main page.