Re: How much is cookie-cutter corporate in radio (for Jeremy Andrews)


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Posted by innie outtie on October 29, 2014 at 10:20:07:

In Reply to: How much is cookie-cutter corporate in radio (for Jeremy Andrews) posted by erik on October 29, 2014 at 10:11:09:

Erik -

I am not Jeremy and I am sure he will weigh in. There are a few paragraphs from a West Virginia paper at the end of 2011 that I feel sum up what has been happening to an even bigger extreme since that time.

Taken in part from the Herald-Dispatch, herald-dispatch.com.

'A corporate spokeswoman said Clear Channel is launching "a new strategy for our regional market radio stations that will improve local programming in smaller markets by using assets and resources in those markets that their competitors don't have. It reflects new approaches to programming, talent, technology and other valuable resources -- based on Clear Channel's most effective and efficient stations."

Wendy Goldberg of Clear Channel's corporate marketing department said in an email the company looked at all its regional market stations with a fresh eye to determine how to respond to the challenges of the marketplace while delivering a better product to listeners.

"I can tell you that this is not about cutting costs," she said. "As a company, we've completely rethought our regional market strategy in a way that will let us compete on a new level -- and succeed -- using our company's unparalleled scale, resources and talent to make everything we do better."

The strategy "will help us operate our regional markets more efficiently and effectively as well as serve our audiences, communities, advertisers and marketing partners even better," she said. "But to do that, we've had to change our operating structure. That creates some new jobs, and unfortunately eliminates others."'


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