Posted by milwaukeeboy on March 27, 2014 at 12:49:06:
In Reply to: Re: bartered show on two stations posted by Paul on March 27, 2014 at 12:26:23:
Yeah but no management I've ever worked for would okay that arrangement. It'd be like if I worked for KISS FM and Radio Now at the same time. It ruins your brand identity and any reason for new listeners to tune in. Because while the show is bartered, revenue is still coming from other advertisers that base rates off your ratings. Not to mention the show Web site promoting both stations? So you're allowing talent to promote your competition? Bizarro world, jerry.
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