Posted by Program director on May 13, 2013 at 13:02:39:
In Reply to: Re: Brandon Rowe (Energy PD) exits posted by My Heart's A Stereo on May 12, 2013 at 18:55:04:
"Brand manager" is the new way of saying program director. The idea is that until recently a radio station was only an airwaive, but today it's also a web stream and a non traditional sales mechanism and whatever else they want to make it. So it's not just a station, it's a brand. It's all a lot of corporate mumbo jumbo really. Someone put too much thought into why a program director is now so much more than just a program director, although really that's not true.
Post a Followup