Posted by I don't understand... on May 06, 2013 at 15:49:05:
In Reply to: Milwaukee needs an FM Morning Radio enema posted by Paul on May 06, 2013 at 15:19:33:
It takes years to build a successful morning show. That's why I don't understand why WLUM would kill theirs. It will take them another 3-4 years to regain what they've lost. For example, look at 94.5--they've tried 3 shows since Reitmann and Miller (I think I misspelled, sorry...), but nothing has worked out.
The moral is: you kill morning shows at your own peril. When you get something that works, stick with it.
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