Posted by henry on March 23, 2013 at 22:12:34:
In Reply to: Re: Re: Re: Re: Re: MKE Monthly PPM #'s - Feb posted by Badger Boy on March 22, 2013 at 23:18:54:
i can see where ur coming from badger boy and that may work in one of the smaller markets but as time progresses the need for p.p.m. isnt going to decrease. i mean a p.d. can watch the readings almost to the minute and see whether a topic or segment works or not. how exciting is that!? not getting on this p.p.m. train asap is like saying there's no need to have a web site back in 2000. can you imagine a radio station without a web site now? or without social media? or without an app? y'know?
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