Posted by Wondering... on March 22, 2013 at 23:30:17:
In Reply to: Re: Re: Re: Re: Re: MKE Monthly PPM #'s - Feb posted by Badger Boy on March 22, 2013 at 23:18:54:
I guess my question is how can a programmer gauge growth or decline without ppm? For instance, say you are Saga in Milwaukee, and you just launched a CHR... How can you stand not knowing how your newly-hired personalities stack up? Or say you are still Saga in Milwaukee, and you want to know how your morning shows are doing compared to your Clear Channel, Milwaukee Radio Alliance, and Entercom competitors? How do you run a competitive business not knowing if you are winning or losing?
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