Posted by Badger Boy on March 22, 2013 at 23:18:54:
In Reply to: Re: Re: Re: Re: MKE Monthly PPM #'s - Feb posted by How Much Longer on March 22, 2013 at 21:14:17:
Forever...given the costs of PPM why spend the money. Agencies already knows what your ratings are...and they pay a fraction of the price that a station/group does. They already use it to grind you down on cpp and rates...why would you want to pay for as well and have it used as a weapon against you.
The company I work for cancelled in 2009 (a diary market but it doesn't matter whether its diary or PPM)...we haven't missed a beat and our revenue has continued to increase each year.
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