Posted by I disagree on March 01, 2013 at 00:59:23:
In Reply to: Re: The Death Of The Disc Jockey posted by Michael Weis on February 28, 2013 at 23:58:54:
Companies study what the "right amount" of talking is. Really, for a well-programmed station, the words "shut up" don't exist. Instead, we strive to have the right talk breaks and the right content. I believe we do, and our ratings reflect that belief.
So, the idea isn't "shut up." Actually, it's the opposite of that. However, you have to understand that words and time matter. So decide what you want to say, plan how you will say it, then deliver it in 15 seconds. You don't have to be verbose to deliver an amazing and compelling break.
Post a Followup