Posted by Jeremy Andrews on November 14, 2012 at 19:10:37:
In Reply to: The Mic 92.1 flipping formats from progressive talk posted by zak on November 14, 2012 at 13:21:17:
It's not happening.
KPOJ, and the other one in Seattle are in 2 very different situations.
In KPOJ's case, really bad ratings.
In Seattle's case, CBS Radio is flipping stations to "CBS Sports Radio" regardless of how good their ratings are. They are on a MISSION to flip every station they can to their new sports network. It doesn't matter what the format is.
WXXM is unrelated. The ratings are fine, they seem to be billing fine for a progressive talk station, WXXM is cheap to operate, easy to bring in some extra cash, what else would they flip to that wouldn't require some money to hire people?
WXXM will stay progressive talk. Now if the station starts to get consistent ratings at around 1.0 or below, get back to me on that.
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